Metaphysic develops software for museums and cultural institutions, typically in the form of websites, web applications, and museum interactives. We also support organizations by providing various business services including: exhibit consultation and planning, website and marketing planning, content planning, graphic design, strategic planning.
Below are some brief examples of our clients and work:
BMCR is the second oldest online humanities scholarly journal and hosts thousands of reviews on its website, which has been in operation since 1990. To continue to properly manage the significant amount of data BMCR has collected and to create more ease it the management of soliciting, assigning, and posting new reviews, Metaphysic completed development of their new archive in 2020 and continues to support their mission as of 2022.
The Franklin Institute (TFI) in Philadelphia has provided science education to the area’s school children and to national and international visitors since 1934. The museum has a plethora of beloved legacy interactives and while these staples are the foundation of its offerings, TFI also incorporates new experiences into the mix. At the request of the museum, Metaphysic used an open-source Google project to design and develop an interactive that allows visitors to train Artificial Intelligence to identify objects placed in front of a camera. This experience was designed to meet TFI’s brand standards and further its mission to inspire a passion for learning about science and technology.
TransActPOS has been serving hardware stores with easy-to-use point-of-sales systems for over two decades. Beyond updating its website and branding, Metaphysic helped the company develop a native marketing communication strategy that involves high-quality editorial articles linking TAPOS services and industry trends as well as an email newsletter plan to distribute this content and links to other industry news. The email newsletter strategy also required an analysis of subscribers, opens, click-through-rates, and other data to create a benchmark for future communications.